As a designer, I always get super excited and happy when I see a gorgeous Instagram feed 💖
It even warms up my heart I little. But also, as a designer, I suffer to imagine how difficult to maintain certain types of feed and layouts. And it hurts even more to realise that certain feeds are only complete and looking good a small percentage of the time, because it requires a specific number of posts up to be in teh correct shape.
So I made this explanatory post, with some comments on types of feed that can give you a lot of headaches, or simply do not pay off the effort, unfortunately ..: / I even made a feed just to exemplify each case!
Before I start, I just want to point out the special of 5 posts I made here on the blog, with the step by step to have a very beautiful feed. GO!
Feeds that scream trouble
↝ Type 1: one color feed
💣 Why it’s a trap: I know it’s beautiful, but it’s not realistic. Unfortunately! It doesn’t fit in real life. There will always be something special in another color, style, concept, etc., that you will want to post and will not adapt to the feed …
✔ Exception: In rare cases, it may work for certain brands or projects. STILL SO I think that, even if you have a main color in the brand and it is overexploited, limiting yourself to just it will inevitably block your flow of posts. You can be Itaú and not just post orange stuff. You can be Tiffany and not just post turquoise stuff. So the real exception goes to cases of accounts created just to disseminate images of a certain color. Hence, of course, this type of feed works. Because that is his purpose.
💎 Instead… You can have a color palette that unifies your posts without being too extreme. First, choose a filter you love, and try to stick with it. To make the photos even more equal, give preference to images that originally had shades within what you want. So you have to think carefully: do I want to sacrifice photos that have, for example, a super yellow object, or a green one that are not inside my palette? If you are willing to sacrifice, it will work.
↝ Type 2: Too much text
💣 Why it’s a trap: Instagram is visual. He is not Twitter, nor Facebook, nor Tumblr. So very long text content usually doesn’t belong there. Instagram wants people to post photos, and makes posts that have no text more in evidence. So, if your strategy is to make a big impact with your posts, less text will usually be better.
In addition, creating a beautiful design with image and text takes time. And it won’t always be easy, especially when there are spontaneous posts. Like that amazing party with fantastic decor that you went to, or a loved one you met and took a selfie with. In these cases, either your feed will lose the right sequence of the layout you defined, or you will stop posting super cool content. If you skip one, you miss the whole rhythm. And you end up giving up 😑😑
✔ Exception: It does have super informative profiles whose main purpose is that text content. In that case, of course, it will be valid to make these posts. There is no discussion. But in my opinion, these are rare and more specific cases.
💎 Instead: Lets put the text in the caption! This is good both to increase the reach of the post and ensure the attention of your followers, and to increase the chances of you being found in searches. This is because the text in the post image cannot be detected, but the caption text does. Ebaa! hehe
↝ Type 3: Whole middle column with some big differential
💣 Why it’s a trap: It was this type of feed that I saw on Pinterest and made me come here on the blog to make this little list. I don’t particularly find it beautiful, for example, the middle column is all white, with normal posts on the sides. I don’t see any harmony, it even bother me the lack of balance hahaha! That hole in the middle, for me, doesn’t make any sense!
But in addition, thinking of the middle column as something fixed is already an error in the insta. After all, the “middle column” now, will be the right post tomorrow. And from the left soon. As you post, naturally the posts will move. And if the feed with a white middle column is already ugly (IN MY OPINION, don’t hate me haha), just imagine a feed with the first column all white, and the rest with color. SCRR. hahha
✔ Exception: I made a model in which the entire middle column stands out. I like it! But I’ve been working with design for almost 20 years, and I don’t really think it’s an easy thing to do. So I leave it here as an exception to this trap, in case you are a designer, and have a super idea of how to make this work.
💎 Instead: Forget that there is a middle column. Forgot? Great! At the very end of the post, at the conclusion, I explain how it is better to alternate between only 2 types of posts. It is the best alternative to this trap, in my HUMBLE opinion.
↝ Type 4: Too many breathers, feed dividers or triplegrams in general
💣 Why it is a trap: In the post about triplegram I talk more deeply about the pros and cons. In short, your followers will not be entering your feed all the time to see how beautiful the triplegram you set up was. Or to understand that all those posts with no sense, in fact, form a large mosaic style photo. Insta’s biggest impact is when followers scroll, and see their image go through the timeline. It is what appears there for them that will influence engagement. That’s where your Instagram’s biggest impact is. The beauty of the feed itself shouldn’t be a priority, but a bonus.
Therefore, many pieces of posts, breaths and cutouts of dividers passing on the person’s timeline, will end up tiring. And it won’t add much to your account, will you? I think it’s important to reflect on that! 😇
✔ Exception: It is difficult to find an exception for this style. But I imagine that some more informative urges, could use the idea of vents and dividers as a way of organizing information, perhaps? Do not know! I think this type of feed is one of the most risky pitfalls …
💎 Instead: Make your feed more free! Merging posts of different types, using breathers from time to time will bring harmony and beauty, without having to force the bar, or limit the feed to a layout that only works with a certain number of posts in the air.
↝ Type 5: Posts with irregular borders
💣 Why it is a trap: It starts with the fact that posts with borders, especially those that are more vertical or horizontal, are less likely to capture the attention of the follower. The impact of the photo decreases, unfortunately.
In addition, from what I see in most cases, the intention of placing the borders is good, but the execution is not sooooooo great… So it looks like a disorganized feed. That is, the opposite effect of what was expected.
✔ Exception: Artists who use their Instagram profile to display their work, and created a very irregular feed design on purpose. It is like distributing frames on a wall. I already saw every beautiful thing! I created a feed like that once and I loved it, you can see it below as the “exception”.
💎 Instead: Borders in general are hard to maintain, and I strongly suspect (I don’t have confirmation) that they don’t go well with Instagram’s algorithms. I think they consider it as a post of inferior quality.
If you still want to bet, use exactly the same type, size and border color on all posts. OR, create a specific pattern and stick with it forever.
See how there is unity in the artistic feed regardless of whether the edges are irregular. That’s why I insist on recommending this type of feed only for designers to artists, who know how to make it look very harmonious.
↝ Type 6: Puzzle feeds
💣 Because it is a trap: First of all, I will make it very clear that I think the puzzle feeds are beautiful, I make many puzzles for clients, and I know how much many of you love them, and come and talk to me about it every day haha! But I’m super realistic about that, I don’t think it’s worth making a mistake. In this post here I spoke in detail on the subject!
✔ Exception: Commercial profiles, with strong artistic content or visual appeal, that do not need Instagram to generate a large volume of sales, accesses or something. That is, the account is more a showcase of products or services. Oh, and you have to have a designer available to create beautiful puzzles and fit everything together!
Still, I think it is more recommended that the feed be very easy to “escape” to a normal feed, and I would only use it temporarily, or with less connections between images. So that each post individually is incredible, not just the set.
💎 Instead: Have a theme defined for your feed that is harmonious and cohesive. It is not so difficult to maintain and it leaves you free.
In this puzzle example I made, I used as a base the feed I was already using here in the post, which is normal, and I only inserted a few links between the images. I also simulated (in 2 and 3) how it will disassemble when new posts enter. It is important to take this into account before betting on the puzzle feed! :)
Like everything in life, the “ideal design” will vary from case to case. There is no type of design that is 100% snare, nor the one that always 100% works. I said this a thousand times throughout the post but I can’t get enough of emphasizing it. So take into account these considerations that I made above, because then you are clear about what is a priority in your case, what are the positive and negative sides of each type of feed, and which model do you REALLY have, okay? And on we move! 🦋🧡
Finally, if you talk to me like this: Lu, in your opinion, what type of feed is most worth having? I answer: a free type, unified by the same filter, trying to maintain a slightly balanced color palette, without radicalizing it. And to keep him well organized, always take turns: a photo with a highlighted face, a photo without a face. Or take turns: a predominantly dark photo and then a clear one, and go on like this.
That way, regardless of where each type of post is, the feed never breaks or gets disorganized or misaligned. You are not limited to following very strict rules, basically following only one: the relay between A and B. This is the best way to have an organized feed that does not break 🤸🏽♀️✨✨
Switching A and B ideas:
– Dark vs. Light
– Black and White x Color
– With person x Without person
– With border x Without border
– Normal image x White background
I’ve tested almost everything in terms of feed, and I’m currently following this. My relay is between: photo in which I appear (A) / photo without people (B).
That’s it, angels. Let me know if you have any questions 💖✨