Design Instagram

Triplegram – What it is and how to create one to make your Insta feed look amazing

Hellooo guys! How are you all doing? 💖💖

So, triplegram is the practice of posting photos on Instagram so that the 3 photos that are on the same line match, or have something in common. It can be the same shade, the same situation in different poses, or even a photo divided into three, mosaic style.

A lot of people are using triplegram as a standard, always publishing images with that in mind. Other users use the technique only once in a while, in the middle of the feed.

In my Instagram I don’t have a lot of rigidity about triplegrams, but my feed is planned for the three photos in the same line to have some kind of unit. Sometimes it’s more explicit, sometimes it’s more free.

The negative side of Triplegrams

Look, from my own experience I say: maintaining the triple standard is a lot of work! And it greatly limits the creativity of the account user. I can’t even count how many posts I’ve missed because I didn’t fit the trio! Because it is already difficult to maintain the aesthetics of the feed as a whole (in the case of Pashion the shades of pink, very clear photos, with a feminine and cool mood, very clean and modern linked to technology, homeoffice, fashion, beauty, etc.). I live a war of love and hate with the triplegram, and I don’t know how much longer I will endure haha! (update june 2019: already quit 😂)

Another bad thing: you have to drop the 3 photos with as little time as possible between them. Because if not the arrangement of the photos in the feed “disengages” and it can be very strange. And for those who really invest in Insta, posting too much at once is not a good strategy, much better to spread the posts more throughout the day, right?

kylie jenner triplegram

But think with me: if I post my batch of 3 photos that will form a line throughout the day, instead of posting it all at once, if you access my profile to contemplate the artistic wonder that is my feed (hahaha), na most of the time it will be mangled. Huh? So if it is to do triplegram, or release everything at once, or you will not do much good. You have to think about it, okay, angel? 🤓

coach triplegram

But I just wanna be really honest with you guys, cause you know I like to play realz ha hahaha! There’s a good side to it too, of course…

The positive side of Triplegrams

The feed looks beautiful! That is the only advantage, and if for you it is enough, then nothing else matters! There are people who like the pretext of being able to post 3 identical pictures of a same situation with the justification of the triplegram, but this is a self-deception, because for those who follow you, it is not relevant whether it is for Triplegram or not. He will see the posts going on the timeline and will not necessarily report what is going on in his feed.

But it does look gorgeous.

How to make Triplegrams

I create and plan my Insta feed on Photoshop. Very “rustically” hahahah photo by photo, everything is assembled in a huge file with 3k pixels in width that I later crop individually, when I am satisfied with the overall look. But for those who do not have advanced knowledge of PS, I suggest apps like UNUM and Preview, that are excellent.


But the biggest tool will be your creativity to plan what to post and when. Choose the shades that match the feed, the types of photos that should go in each place, etc. But today I’m not going to go into that. The idea today was just to understand what this triplegram is about. (Update: I made a series of 5 posts starting with this one teaching how to organize the feed and make it look great!) 💝💫




By Lu Amaral

Aesthete: One having or affecting sensitivity to the beautiful especially in art - That's me! 💕 Graphic, digital and web design are my livelihood and my favorite hobby. That's how lucky I am.

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