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How to have an organized, pretty and unique Instagram feed – Part 3 of 5: Distribution

I’ll start the post apologizing for the delay !! 😣 It was already for me to publish, but the last days were mega-run here with a very important event happening 💖💫

But let’s resume our special, after all nobody here has time to lose, right? If you have not read it, we’ve already talked about the importance of lightening the photos [here], how to align them very well [here], and now let’s talk about the distribution of the images in your feed. Ready?

Distributing with harmony

Distribution is the most difficult step to make of our list if your Instagram account is spontaneous. That is, you put out your content as it comes, day by day, without frequency defined or prior planning. And look, there’s nothing wrong with that, right? It’s just that, in some cases, it’s feasible to simulate a feed (using multiple apps for that, I use UNUM). And for those who do this, you can think of beeem where to position each photo in the grid of the feed to make it beautiful.

This habit of planning is much more common for companies and brands that already have the content in hand in advance, and can afford that. But some influencers or people who aspire to be influencer also do this. They give a delay in posting the photos, first arranging everything in the app, and only after everything organized, they publish. In the mean time they do Stories 🤷🏾‍♀️😂

So should I always plan my feed in advance?

You do not need. This often turns out to be one more obstacle that does not let the thing flow. Instead, you can just pay attention to the weight distribution of the photos as you publish them. That is, if the last image was a selfie with the face very close, the ideal would later be a picture with more respite, that is, more spaces without information in the image. Take all possible types of photos into consideration and try to marshal in a way that is harmonious. For example: selfies, landscapes, details of the look or some object, photos of yourself more from afar, group photos, quotes …

Check list: Lighting ✔ | Alignment ✔ | Distribution ✔

If it’s feasible and makes sense to you, all photos having the same weight do result in a pretty neatly organized feed! Take a look!

Check list: Lighting ✔ | Alignment ✔ | Distribution ✔

Another aspect that determines the weight of a photo, and helps to define an appropriate and harmonious distribution of elements are the colors. Especially in case you want to punctuate specific tones, it’s cool to find a harmonic way of doing this. Examples:

Check list: Iluminação ✔ | Alinhamento: ✔ | Distribuição ✔

See what I mean? 🔆💖☺

Now, it takes trying, testing, playing with the possibilities and with time you’ll become an expert on it!

Oh, and continuing to develop our feed here, I reorganized the distribution of the photos so that it was more harmonic. It is far from ideal because I picked random pictures on my phone to use here. If I chose with great care, I would opt for other images. But that’s what we have for today! hahahah! And it’s cool that it’s something more realistic, right?

Tomorrow (I think) comes our forth post in the series. And it’s the one you’re probably waiting for… FILTERS!

I think I better save all afternoon.. hehe




By Lu Amaral

Aesthete: One having or affecting sensitivity to the beautiful especially in art - That's me! 💕 Graphic, digital and web design are my livelihood and my favorite hobby. That's how lucky I am.

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