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3 secrets about FONTS that differentiate an amateur design from a professional (and awesome!) one

Any designer agrees that fonts are an essential part of any work we do. I think this is a little obvious, right? ­č弭čśŐ

But I didn’t come here today to talk about basic principles when choosing fonts, which type best applies to each visual style or where to find fonts online. This post aims to share 3 tips that I find very interesting to upgrade your your font game. These are not obvious tips, but they make all the difference!

Many of the people I interact with here on the blog are amateur designers, so I think these tips will be very useful for a lot of people. These are principles that professionals already know, consciously or not, and usually already put into practice in the creation of each layout without even thinking. So I thought, why not share this with the blog readers? ­č匭čĺŚ

Let’s get to them:


1. Spacing

Letter spacing is something that took me years years to appreciate. Today I find one of the most important factors in any design I do.

My appreciation of this feature is even greater today, since the search for minimalist layouts, with a very clean footprint is so high. As we increase the space between the characters, the text gains lightness. And that influences the weight of the entire layout.

So the tip is to always take the time to adjust the spacing between the letters. Not necessarily leaving a huge gap between all the characters in all the materials you create, of course! It is knowing that the resource exists and that it is always valid to test which spacing is best for each title and body of text. In many cases you will notice the huge difference that good epsation makes.

Exempless (via Pinterest):


2. The 5 sacrate fonts

Ah, my beginner days in the graphic design universe about 10 years ago, when I stuffed my computer with ridiculous fonts that were of no use ­čśé­čśé­čśé The feeling I had was that the more fonts, the more possibilities. But that’s not true!

People, moreover not being true, that is not helping ANYTHING in your creativity / skill / productivity, acaaaaaba with the computer and distract you and delay when you really need to choose a font. WOW.

Today I know that there are 5 fonts that are the ones I use almost always, for everything. I also have about 3 possible variations for each one, which open up my fan a little, to vary a little, of course. And besides them, when the need arises, I go after new alternatives, nothing prevents it. I do not close myself in them, that would not be advisable either. But I use it a lot !!

My 5 sacred fonts are these below. Then tell me which ones are yours? ­čĺî

(They are all available for download at Google Fonts, except Fort Collins, that you can get for dree at Dafont.com ­čśë


3. The right match

Finally, I would like to stress that the power of a good combination of fonts cannot be underestimated. It makes all the difference to choose types of letters that work together, if not the design that has everything to be super cool can turn into a disaster.

And yes, it is very difficult to know exactly which font matches which, this is something that experience teaches more than any course. But with Pinterest nowadays reigning in our lives, there’s no reason not to make the right choice. Look at these combination suggestions! You can get inspired, and start to understand better what are the fonts that go together better studying these ideas.


I hope that the tips are valid and that you benefit a lot. Any questions let me know in the comments!

beijos,

Lu

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By Lu Amaral

Aesthete: One having or affecting sensitivity to the beautiful especially in art - That's me! ­čĺĽ Graphic, digital and web design are my livelihood and my favorite hobby. That's how lucky I am.

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